20 Ads That Shook The World Pdf
20 ads that shook the world by James B. Twitchell, 2000, Three Rivers Press edition, in English - 1st paperback ed. 20 ads that shook the world: the century's most groundbreaking advertising and how it changed us all, James B. Twitchell, Crown Publishers, 2000, 639, 229 pages. Like it or not, commercial speech - advertising - makes up most of what we share as a culture.
About Twenty Ads That Shook the WorldJames Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. Barnum’s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike’s “Just Do It,” Clairol’s “Does She or Doesn’t She?,” Leo Burnett’s invention of the Marlboro Man, Revlon’s Charlie Girl, Coke’s re-creation of Santa Claus, Absolut and the art world—these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over. Praise“Succinct and informative, a deep look into a deceptively complex subject.” —Christopher Lehmann-Haupt, New York Times“Easily the Best Book on Advertising” — Philip Sawyer, director, Starch Advertising Research“Not a single page is without a cleverly turned sentence, thought-provoking remark, or outrageous conclusion.” — Wired“An immensely entertaining and seriously provocative piece of work. As wise as it is witty, this is a must for anybody really interested in brand marketing—or hooked on nostalgia.” —Baltimore Sun“ Twenty Ads That Shook the World is a triumph. James Twitchell not only recognizes and appreciates the many ways that ads shape our culture, but he also writes about advertising in ways unmatched by any other author.” —Creativity magazine“This book is on fire with ideas.
Far more than a history of great advertising, this invaluable and highly entertaining guide to the power of simple ideas is brimming with insights for anybody who’s ever wanted to buy or sell something.”—Steve Hayden, president, Worldwide Brand Services, Ogilvy & Mather“A thoroughly enjoyable read that will have you humming more than a few jingles you thought you’d forgotten.' — Entrepreneur“As eerily comforting as a family photo album.” — Esquire“This book is a treat. Full of surprises and, as the only essential change in the advertising business through the years is the way one manipulates new technology, it is also a rich tapestry of stimulating thinking.” —Mary Wells Lawrence, founding partner, Wells, Rich, & Greene.
20 Ads That Shook The World Pdf Full
Table of ContentsP.T. Barnum: prince of humbug -Lydia E. Pinkham's vegetable compound: personalizing the corporate face -Pears' soap: John E. Millais's A child's world and the powers of associated value -Pepsodent: Claude Hopkins and the magic of preemptive claim -Listerine: Gerard Lambert and selling the need -The Queensboro Corporation: advertising on the first electronic medium -The kid in upper 4: the birth of advocacy advertising - De Beers: a good campaign is forever -Coke and Christmas: the Claus that refreshes -The Volkswagen Beetle: William Bernbach and the fourth wall -Miss Clairol's 'does she or doesn't she?' : how to advertise a dangerous product -The Marlboro man: the perfect campaign -The Hathaway man: David Ogilvy and the branding of branding -Anacin and the unique selling proposal: how would you like a hammer in the head?
20 Ads That Shook The World Pdf Converter
Barry Goldwater: thirty-second politics -She's very Charlie: the politics of scent -Absolut: the metaphysics of wrap -Apple's 1984: the ad as artifact -The rise and fall of the infomercial: 'call now! Operators are standing by.' -Nike and Michael Jordan: the hero as product.
